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OUR VISION
"We aspire to be the mirror of the society by projecting the region's positives as well as highlighting the faults to make it reliable and balanced."
INTRODUCTION AND SCOPE
India is a country of information hungry people. Curiosity, intelligence, the need for entertainment and the want to know more along with a rapidly expanding consumer class have been the riding force for the media boom, as it is being referred to. And experts believe that this boom is here to stay. But the question remains who will make the most of this boom? How will players achieve the competitive advantage? Who will succeed in achieving the right balance between trust and commercial value? We shall try and outline in this vision paper these objectives, and values that shall drive us and create for us a space within the current and expanding market which fulfill our twofold objectives, that of being a true, trustworthy, responsible and free media and second of achieving business results and gains without compromising on the first Experience proves that a clear vision and solid business strategy are vital to an organizations competitive success. For any media enterprise its vision is the most binding factor which gives dimension and shape to the ideas and identity and works as its governing/guiding light for years to come. And the vision should be credible, trustworthy, pure and without any iota of bias. It should be able to corroborate and reflect the feelings, aspirations, trauma and emotions of the masses.
OUR CHARACTER
Objectivity blended with reliability will be the hallmark of the Channel.
Sensitively treating stories and pepping up with crisp scripts, creative editing, and smart voice overs would be our forte.
Our priority would be to bring to the fore stories that affect common people, it may not be necessarily politics or crime, but social issues of relevance.
OUR POSITIONING
- We will represent the North East and shall try to be the authentic voice of the region.
- We will not to compete but will establish ourselves and have our own stamp.
- We will create our own standards for creative content and production.
- We would make efforts to ensure that the channel is accepted by all sections of the society.
- Our key differentiator will be objectivity, varied content, smart look, professional and skilled team
Our Audience
All segments of the society from lower middle class to the upper class, unlettered people to the educational audience. This Channel will be a people’s Channel.
Also giving emphasis to the middle class people of Northeast who are residing in and outside the state.
Our Content Identity
Our priority would be to bring to the fore stories that affect common people it could be not necessarily politics or crime, but also social issues of relevance.
We will provide unbiased news.
We will highlight the developments of Northeast and would like to project Northeast as a dynamic and investment friendly state.
We will only air ills of the Government which has direct affect on the common people, and our main aim will be to reflect Assam in its correct perspective to the Nation.
We intend to mix politics with human interest stories to give channel a new look.
Speed blended wit accuracy will be our priority. We will break the news first with authenticity and will not compromise on inaccuracies or unauthentic stories.
Our On Air Identity
We want the channel to be identified and authentic without being biased.
Cutting edge and objective
World class pictures, professional quality.
Smart, vibrant & informal
State of the art graphics
Not glitzy, but smart
Overall the feel of what comes on air will be:
- Credible, informative and entertaining
- Dynamic and innovative
- Visually attractive and smart
- Relevant and in-depth analysis
- Astoryteller with the right approach
OUR CORPORATE IDENTITY
Today as the electronic media business continues to change, not only do we have stiffer competition, but also approaches to marketing have become increasingly sophisticated and market segments more demanding. Along with the content identity of the media, what also becomes equally important is its corporate identity. The Identity of a company emerges around its business ideas and aspirations.
- We want people across the globe to have a real feel of the North East through this channel.
- Our objective is to create quality Broadcast with sound production and creative content.
- Our identity lies in providing reliable and authentic content.
- Our commercial success will be in being right, not following the herd but doing what we realize is true, correct, and trustworthy and free.
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