Wednesday, 26July2017

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Flipkart unveils buyback programme ahead of Moto G5 Plus launch

The upcoming Moto G5 Plus smartphone, which is to be launched on Wednesday, will come with a buyback guarantee by e-commerce marketplace Flipkart. 
 Flipkart said the Moto G5 Plus will be launched with a BuyBack Guarantee, which implies that if customers choose to exchange the smartphone for another smartphone six to eight months after the purchase, they will get a fixed exchange discount To be eligible for the offer, the new smartphone has to be priced higher than the Moto G5 Plus’ BuyBack Guarantee price.

 

'Buyback programme' is a first of its kind in the Indian retail ecosystem, under which Flipkart guarantees to buy back smartphones that have been sold to consumers at a reasonable price. This move could help buyers get huge value for the smartphone and also enable them to upgrade/ buy the next smartphone of their choice. The buyback amount doesn’t change based on market fluctuations and will be applicable for six to eight months after purchasing the Moto G5 Plus.

 

“Flipkart been innovating on creating the right connects between brands and buyers, and making high-quality products affordable and accessible to customers. Our deep understanding of the local market and customer dynamics, along with industry-first innovations like easy product exchange and No-cost EMI, have helped us to expand the smartphone category", Ayyappan R, Director – Mobiles, Flipkart said.

 

For now, the BuyBack guarantee programme will be exclusive to Moto G5 Plus. The prices for the smartphone haven’t been confirmed yet, hence cost of the BuyBack Guarantee and the BuyBack Guarantee price will be revealed later today along with Moto G5's launch.

 

However, the regular rules about the phone being in good working conditions, with an intact display, also apply to the buyback offer.